Organic SEO — What Does It Really Mean?

When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. To such companies, the description of “organic SEO” is not to limited what shows up in the “natural” search engine results – it includes the methodologies used to achieve such rankings.

There’s more than one way to skin a cat (although I must admit that I don’t know the one way that everyone else presumably knows), and the same is true for achieving natural search engine results. A search engine optimization company usually falls into one of two camps. A “White Hat” search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines. A “Black Hat” search engine optimization company will use a largely technology driven approach and often ignore the terms of service. Neither approach is invalid (as I have said many times before, there is nothing illegal about violating a search engine’s terms of service), and both can achieve high rankings. But a search engine optimization company that takes the word “organic” literally believes that the “Black Hat” approach is anything but “organic SEO.”

Merriam Webster defines organic, in part, as “having the characteristics of an organism: developing in the manner of a living plant or animal.” To a search engine optimization company, this definition accurately describes the approach taken to achieve long-lasting results in the “natural” section of search engines.

Below are just a few comparisons of the different approaches taken by the two types of SEO firms. I refer to the two approaches as “organic SEO” and “artificial SEO” for the sake of clarity.

Content vs. Technical Loopholes

There’s an “old” saying in the SEO industry that “content is king.” This is not necessarily true. In my experience, good content is king. Study after study has shown that when people use search engines, they are primarily seeking one thing: information. They are not seeking to be impressed by fancy flash sites. They are not looking for a virtual piece of art. A search engine optimization company that is truly practicing “organic SEO” recognizes this fact and will refuse SEO work when prospects insist that content addition is not an option. “Artificial SEO” firms, which embrace a technical loophole philosophy, will allow a company to leave its website exactly as it is, because the work that such firms do is largely technical and is designed to trick the engine into showing content that it would not otherwise. Certainly, there are acceptable (from the engine’s standpoint) technical aspects that any good search engine optimization company will use, such as relevant page titles and meta tags. But there are many more unacceptable technical methodologies than acceptable ones, including cloaking, redirects, multiple sites, keyphrase stuffing, hidden links, and numerous others. A company practicing “organic SEO” will avoid these.

Attracting Links vs. Linking Schemes

As any search engine optimization company knows, inbound links are critical to the success of an “organic SEO” campaign. But there are different ways to go about it. Firms that practice true “organic SEO” will look at the website itself and say “How can we make this site something that other sites would want to link to?” A search engine optimization company using “artificial SEO” will ask, “How can I get links pointing to this site without adding anything of value to it?” The latter approach usually leads to reciprocal linking schemes, link farms, the purchase of text links, and more – anything save for making changes to the website that entice others to link to the site without the link being reciprocated, without paying the website owner, or without asking “pretty please.”

There is a stark contrast between “organic SEO” and “artificial SEO.” Of course, any decent search engine optimization company will make certain that a site is listed in all the popular directories, such as the Yahoo Directory, the Open Directory Project, and Business.com. A good search engine optimization company will also continually seek any industry specific directories where your site should be listed. But truly using “organic SEO” means evolving your site into something that holds actual value to your prospects. In my opinion, this is much more beneficial in the long run than the artificial methodology of trying to garner incoming links that the site does not truly deserve.

Creating a Valuable Resource vs. Algorithm Chasing

Search engines change algorithms frequently, and for two reasons. One is, of course, to improve their results based upon their most recent user studies. The other, which is obviously related, is to remove sites that are ranked artificially high. Such updates raise panic in the SEO community – particularly among “artificial SEO” practitioners who have just discovered that their most recent and cherished trick no longer works (and may have gotten their clients’ sites removed from the engines altogether). It is not uncommon on the search engine forums to see the owner of such a search engine optimization company threatening to “sue Google” over a recent update. Not uncommon, but always amusing.

There is, with only a few exceptions, a common denominator in the websites that remain highly ranked throughout these algorithm shifts. They offer something of value to their visitors and are considered a resource for their industry. “Organic SEO” practitioners generally do not have to worry about going back and redoing work because of an algorithm shift. While an “artificial” search engine optimization company desperately tries to re-attain the rankings it lost for its clients (or to get the sites re-included in the search engine at all) because it was dependent on technical loopholes that have now been closed, “organic SEO” firms continue adding valuable content to a site, strengthening its value and bolstering its rankings.

A common argument from companies when advised by “organic SEO” practitioners to take this approach is “we aren’t trying to provide a resource for our industry – we are trying to sell products or services.” This is, in my opinion, shortsighted. Remember, you are trying to reach prospects in all stages of the buying cycle, not just the low hanging fruit ready to buy now. Let your website be their resource to learn about your industry, rather than your overpaid salesperson. Prospects are very likely to call you when they are ready to buy – after all, you’ve done so much for them already!

In addition, taking advantage of “organic SEO” to make your website an industry resource provides a tremendous natural boost to your rankings for your individual product or service pages. This means that with “organic SEO,” you’ll get the best of both worlds. You’ll reach people early in the buying cycle, educate them, and steer them toward your solution by using your website instead of your sales personnel. You will also reach the low hanging fruit because your individual product or service pages, which are intended for people who are ready to buy now, will get a significant rankings boost.

Learning from Engines vs. Learning How to Exploit Them

As I have said many times before, search engines conduct very expensive and frequent studies on what their users want to see when they enter search queries. Obviously, no company has a more vested interest in serving up the type of results that their users want than the engines themselves. “Organic SEO” firms will take the “piggyback” approach. A search engine optimization company that uses “organic SEO” will try to learn what the results of these studies were by examining the sites that figure prominently in search engine results over long periods of time. In this way, the search engine optimization company is using “organic SEO” to make the website not only better for search engines, but also for the user- presumably, the engine’s internal research has shown that these sites have what their users have consistently desired, study after study. “Artificial SEO” practitioners have no real interest in these studies – they are instead expending a great deal of energy finding the next technical loophole to exploit after their most recent one has failed.

The latter approach can make results erratic, but it also raises a larger issue – the goal of the campaign. If an “artificial” search engine optimization company finds a temporary loophole in an algorithm that brings your site to the top, but does not take the time to delve into the user experience once a user gets to the site, it will defeat the original purpose. You may get plenty of visitors, but a large percentage of these will be short-term visitors who do not find what they want on your site and back out without a second thought. The search engine optimization company did not “piggyback” on the engines’ research to learn what type of content users wanted to see when they entered their query.

“Organic” Revisited (AKA “One Step Too Far”)

A search engine optimization company that takes a true “organic SEO” approach will actually take the Merriam Webster definition literally. A good website does have the characteristics of an organism and does develop in the manner of a living plant or animal. It builds upon itself. It learns how it should behave for its own benefit. Most importantly, it establishes its territory at the top of the search engine results. And as the organism thrives, artificial machine after machine fades into obsolescence.

Scott Buresh is the founder and CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. ScottÂ’s articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide. He was also a contributor to Building Your Business with Google For Dummies (Wiley, 2004). Medium Blue is an Atlanta search engine optimization company with local and national clients, including Boston Scientific, Cirronet, and OneSource. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

Article Source: http://EzineArticles.com/expert/Scott_Buresh/5018

 

SEO Affiliate Reseller Programs & Packages

Forming a partnership to deliver Search Engine Optimisation services (SEO) to your clients demonstrates your commitment to providing access to a vital range of techniques that ensure their online presence is taken to the top of the search engine rankings.

Search engines drive the world-wide-web, dominated by Google, Yahoo and MSN who account for 70% of all searches and how you rank in them dictates the traffic visiting your site and ultimately the revenue generated. Clients with an online presence that is not optimized for the search engines will simply be ignored by prospective customers looking for their products and services, unless they rank on the first page of a search a prospective customer is unlikely to find their site at all. If you rank on page 3 or less, your online presence may as well be a billboard in the middle of the Sahara.

Affiliate programs provide a potentially lucrative partnership for referring clients for SEO services with a commission structure based upon the level of referrals. You benefit not only from generating an untapped source of revenue from your clients but also from an enhanced perception of your ability to deliver immediate and continuing business results that are simply and easily demonstrated and measured.

As e-commerce continues to gain momentum and acceptance, and we are nowhere near the potential that has yet to be unleashed, businesses have to look to where their future customers are going to come from. I recall reading something recently that made the glib comment “NBC is laying off people as fast as Google is hiring them” and this reflects the economic reality that increasingly consumers are turning to the internet to source products and services, and of those who do; a majority are using search engines such as the Big 3 to find suppliers.

Something else that is coming out of the empirical research on who is doing what, where, when and why on the internet is that consumers not necessarily looking for e-commerce sites when they are searching – very often a search will be “Attorney Daytona” or “Plumber Binghamton” – what almost three quarters of consumers are doing is searching for a service that is local to them so they can make direct contact and obtain a quick divorce or fix the leaky bathroom (source Kelsey Group).

This is all great news for local business as hardcopy media is overtaken by the adoption of the internet as a means for obtaining information. So for those who provide businesses with support and professional services, there is a window of opportunity to add value to existing relationships by forming a partnership with an SEO provider affiliate program.

So this all sounds great and fantastic, where do I sign up?

Not so fast, let’s take a look at the market and see what is currently on offer and let’s also take look at some of the do’s and don’ts. Simply placing “SEO reselling” into your search engine will uncover a list as long as Route 66 of SEO service providers and some form of affiliate marketing or reselling program. The reason for this is simple, over 50% of internet traffic is generated by the search engines and consumers are using search engines to source products and services more than any other form of online marketing activity.

What you will find is dazzling array of SEO providers, but first you need to exercise a degree of simple business common sense. Keep to the forefront of your mind that if you are going to partner with an SEO as an affiliate they are going to be delivering a service to your business customers who will be relying on the relationship they have with you to stop them from being oversold, overpriced and avoid failure of service delivery – their success will give you credit but failure can be damning.

First principle, identify an SEO with a market reputation that stands up – any SEO will be quite happy to provide you with references and a detailed schedule of the services they provide with a clear charging structure for work performed. If they can’t or won’t, avoid them like the plague, if they can’t provide basic supporting collateral to you as a potential business partner what will they be like let loose on your customers?

There are also some unethical SEO techniques which companies may use that you should be aware of. Methods such as using link farms, “hidden” text where the printed content is the same color as the background and even some tactics take a user to a webpage completely different from the one they wished. These techniques are referred to as “Black Hat” and search engines may penalize a site that uses such methods or eliminate them from the search engine altogether – in February 2006, Google removed BMW and Ricoh in Germany for use of deceptive Black Hat practices.

A “White Hat” practice refer to techniques that are not considered to be unethical or deceptive and conforms to the guidelines and terms of service as laid down by the search engines themselves. White Hat is about providing content for site users not for search engines per se and promotes accessibility and usability of a client site.

Make yourself aware of exactly what SEO methods are being delivered by an affiliate program before you commit to signing up to it. The decision to use Black or White Hat methods revolves around your sense of ethics and your own view of your business reputation.

The affiliate programs that are available all appear to be embryonic at this stage; this is an immature concept for which it is highly likely we will see continuing development. Some affiliate programs are free requiring minimal registration while at the other extreme fees of $750.00 can be charged before you can refer potential clients to them. I have even seen one program that simply states we have no affiliate program but will pay 15% commission on any referral.

This leads onto the topic of money and payment for client referrals. How much can be made out of SEO reselling. Clearly there is an opportunity to add value to existing client relationships by SEO reseller affiliation but the remuneration and commissions do vary though the average appears to be something between 5% to 15%. Volume of referrals and type of referrals also factor heavily in the commission structures, with high volumes attracting greater levels of commission and bonus payments as does the ability to refer larger sites and online enterprises as opposed to a local restaurant downtown.

There is a wide discrepancy in the quality of SEO providers, not only between those who practice Black and White Hat processes, but in the ability to appreciate that SEO is not a simple, single skill set that operates on a stand alone basis. SEO providers who genuinely practice a holistic marketing methodology are actually few and far between. Such holistic SEO practitioners believe that search engine marketing is actually part of a larger range of online marketing methods that need to be combined and tailored to suit the business goals of the client. The SEO affiliate programs available vary widely in the apparent ability of the offerings to deliver services alongside SEO such as public relations activities, email campaigns, blog consulting, web trends, and online media buying.

Clearly SEO affiliate programs will develop and the market will respond to the good and the bad, but in the interim arm yourself with at least a basic understanding of what SEO consultants do and the value added they can provide.

Need SEO? Our products and services cover all SEO requirements no matter your business size or needs. Try our SEO videos tutorial site, affordable small business SEO package [http://www.high-rank-directories-plus.com/ultimate-seo-plan-research-package.html] if you’re looking for something larger… or lastly our SEO reseller packages and affiliate program if you have online business clients who require top SEO services.

Chris Taylor – author, internet marketer and SEO specialist – Catdynamics.com

Article Source: http://EzineArticles.com/expert/Chris_Taylor/7499

 

SEO and Positioning Tips – Rank High and Fast

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Let’s dwell a little deeper into some useful SEO and positioning tips to get your web pages indexed and ranking faster.

1. SEO and Positioning Tip 1 – Determine Your Objective

What is your objective in optimizing your website? Is it for maximum general traffic or targeted niche traffic? Once again, webmasters are unable to get this part clear. Many think that driving as much traffic as possible to their websites is the way to go. Unfortunately, this is a big pitfall. A web site may attract loads of traffic but yet don’t perform as well as another with little traffic but making more sales. Know what your objective is, to sell more products or to get more people to visit your website. If you are building an interest-based website or hobby website, perhaps getting maximum general traffic is the right solution for you.

2. SEO and Positioning Tip 2 – Plan Your Keywords Right

This is applicable for all websites that intend to tap into free organic traffic. By that, I mean SEO and positioning high in search engines for specific keywords. One clue for you before you compile your keyword list is to understand that search engines rank individual web pages, not websites. The systematic way to do it is to first look at your objective of SEO and positioning. If you are targeting a niche market, for example SEO tools, target the niche keyword SEO tools for your home page, and drill into this main keyword for related keywords such as SEO Elite, effective SEO tools, etc to target for each internal web page.

Don’t make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword.

3. SEO and Positioning Tip 3 – Simple Well-Thought On-page Optimization

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.

4. SEO and Positioning Tip 4 – Effective Off-page Optimization Techniques

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Trade links with websites in a similar niche, and high Google PR if possible. Links from authority websites such as educational or government websites, ie domain names with .edu or .gov extensions are valuable. Buying links from link partners is perfectly fine if you can verify the quality of the websites. Search engines nowadays can be quite demanding and look for quality more than quantity of links.

5. SEO and Positioning Tip 5 – Using Search Engine Optimization Tools

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. These smart tools are designed to automate all manual tasks necessary to grab a top search engine ranking for a website fast. Almost every webmaster has one or two of these in their arsenal as they are big time and money savers.

Feel free to drop by at my blog to read more about search engine optimization tools and grab a free ebook worth more than $97 packed with detailed SEO tips and techniques to help your SEO efforts. This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Davion is a successful webmaster and author. Learn proven SEO tips and tricks, read reviews of SEO and link popularity tools like SEO Elite, Arelis, etc and find out how these tools can automate link building, boost traffic and ranking at SEO-Elite.blogspot.com.

Article Source: http://EzineArticles.com/expert/Davion_Wong/39080

 

SEO Myth – Search Engine Optimization (SEO) is Complicated

The first myth I would like to focus on regarding search engine optimization is the myth that revolves around the notion that search engine optimization (SEO) is complicated.

I am always interested in the reasons people give for certain thoughts and I have heard many regarding how complicated search engine optimization (SEO) can be – especially for non-seo professionals. But I must say that I have not found this opinion to be true regarding search engine optimization.

I do not feel that search engine optimization (SEO) is complicated.

I know many people who have achieved great search engine rankings using SEO, including myself, and most have stated that using search engine optimization on their websites was not complicated. At times some stated that depending on what they were doing it took time to complete the SEO work; but seo being complicated – no.

I tend to feel that if individuals have an average amount of computer knowledge and skills and they have good SEO information that they can use to guide them through the SEO work process, they will not have any problems concerning search engine optimization.

Basically, it is not search engine optimization that makes SEO work difficult; it is the lack of access to good information concerning SEO that can make search engine optimization (SEO) appear to be much more difficult than it actually is in all honesty.

SEO work can take time to complete depending on the level of detail involved; but it is not brain surgery.

Now can anyone do SEO? – the answer is no; however, the people who would have trouble doing SEO work are the same people who would have trouble completing a large variety of computer related tasks.

Generally, if an individual can operate a computer well enough to follow instructions to install software, they usually can complete seo work successfully provided they have good instructions and information.

Search engine optimization work is not as simple and/or as quick as adding a few meta tags; but search engine optimization is not nearly as hard and time consuming as you might have been lead to believe from prior discussions and/or from information you have read concerning SEO.

I feel the main reason that some people portray search engine optimization (SEO) as being complicated concerns the amount of money that is generated directly and indirectly from the utilization of search engine optimization (SEO).

Search engine optimization (SEO) is a multi million-dollar industry.

Great organic(free) search engine results literally help generate billions of dollars each year for website owners and search engine optimization is a beneficial technique in helping to achieve those organic(free) search engine rankings.

It is no wonder with billions of internet sales and advertising dollars available on a yearly bases that search engine optimization (SEO) which can provide an individual or company a competitive edge in the ultra high pace internet world will attract a variety of opinions, ideas, supporters and detractors.

Moreover, through a combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies and frankly if these individuals along with the general internet community can be convenience that search engine optimization is complicated then many of these people will decide to outsource SEO related services, hire search engine optimization employees and/or contract consultants to complete their search engine optimization work. Thus, money is a key player in how search engine optimization is portrayed in the media, inside the seo industry and at large within the general internet community.

If used properly search engine optimization can help to achieve a higher search engine ranking for a website.

Many people are almost afraid and/or in awe of SEO because much of the information concerning search engine optimization (SEO) is not shared with the general public, which has created a cloud of mystery around the entire industry. Therefore, the average person does not understand search engine optimization and/or its benefits because of this situation.

However, the lack of good information should be expected considering the current competitive nature of business on the internet and the amount of money that can be earned from achieving good search engine rankings for a website.

Eric Brown

SEO Tips 4 U

[http://www.seotips4u.com]

Copyright 2007

Article Source: http://EzineArticles.com/expert/E_Brown/65522

 

Professional SEO Copywriting Services – What They Are, And What They Aren’t

When you type the words “seo copywriting” into Google, thousands of articles and provider websites come up. But how many of them are truly useful? Is seo-friendly copywriting the standard ? Are all copywriters now seo-savvy? In truth, if you are looking for a professional seo copywriter, you’re going to need to shop around.

There are thousands of seo optimization firms that masquerade as copywriters – which can put them in the lead as far as search engine saturation and rankings. SEO optimization indisputably brings in the traffic to your website. Without it, you’d be lost in the never ending ocean of websites. It’s tempting to hire an seo firm to simply set up your keyworded content, submit your website, and let it go. This is a sad mistake for online businesses to make – once the traffic is delivered, they lose sales. A healthy dose of marketing awareness is the true goldmine when it comes to seo-savvy copywriting services.

Look at the work of some of the top seo optimization firms. Do it now. Google ‘seo optimization’.

SEO firms tend to be rather wordy – they’re pressing the limits of search engine ratios. They know that as an seo firm, their goal is to get a website into the top of the search engine results. Once they’ve done that, they’ve completed their job. They aren’t there to write sales copy or think of a catchy, brand-building slogan. They are there to help you feed machines – not brains. Unfortunately, an seo firm just doesn’t have the marketing savvy to create website content that draws in the essential components of marketing: emotional draw, a compelling message, and an irresistible offer.

Would you ask an seo optimization firm to write your print brochure? Help you plan a script for your tv commercial? Would you ask them to compile a media kit for potential investors? Of course not – that’s not what they specialize in. SEO optimization companies specialize in communicating with search engines – not people.

If you are looking for the “sell factor” – that’s where good copywriting comes in. A techie that knows how to blanket a website in keywords doesn’t specialize in creativity and ingenuity. That’s bad for you because those are the things that make your products stand out, increase your response rate, and drive sales. SEO optimization firms rely on keyword saturation – an often complicated algorithm that checks to see how many of your keywords are being read by Google. Keyword saturation is a great tool to tinker with search engine results – but it’s not necessarily the tool you want to exploit when you’re trying to persuade consumers to truly connect with what you’re offering. (And connect with them in such a way that they come back for more.)

So, what do true seo copywriting services do for my website?SEO copywriters focus first on the message, then the translation to Google. They are expert translators that make a smooth transition from search engine language to customer-centric language. They write your copy with seo keywords in mind (a 2-7% keyword ratio, which is the standard) but they still add style and voice to what you’re selling.

A good seo copywriter steers clear of cookie-cutter product descriptions but still manages to slip your keywords in there for Google and Yahoo to read. They know how to build your brand and your company image using professionally written, believable copy. They are the essential component of a true search engine marketing campaign – they give your company a voice that stands a cut above the rest.

Your website has a voice, and seo copywriting services should build a clear message

The voice of your company is the language on your website – all of the words, product descriptions, link hover text, and meta data that the search engines pick up and deliver – and humans end up reading. A seo copywriter will strike a balance between using keywords and promotional words effectively. They don’t sacrifice quality for the sake of a higher saturation rate. They want copy that is exciting to read – and pulls sales. They want to keywords to simply be integrated into high-pulling content.

A good seo copywriter will know that headings and titles are just as important to the search engines as the people that visit. They know the importance of bold and bullets to make reading easier on the eyes for your computer-weary customers. They also know that Google finds it easier to read as well.

An seo copywriter is a hybrid of both creative ingenuity and tech-savvy – satisfying both search engines and the curiosity of your prospects. They want results that convert into high search engine results, as well as higher sales volume.

Evaluating seo copywriting services – is your copywriter an seo firm in disguise?
So, how do you know if you are truly working with an seo-savvy copywriting service? The easiest way to find out is to read their website. Many seo firms rely heavily on search engine statistics – even in their website copy – but don’t let this alone scare you off. Statistics are how many seo firms see their end of the bargain – the results. Look at their portfolio. (If they don’t have a portfolio or links to online work, run!) Read their website text to see if sounds like a person took time writing it – is there promotional language? A call to action? A clear list of benefits? Is the content persuasive? Are their articles useful and worth reading – or do they seem to grind out information in monotone?

What to look for when choosing a professional seo copywriter:Here are a few things to look for when you choose an seo writer, and why.

  • Does your seo copywriter have a portfolio or links to keyworded articles? Does it contain more than just seo-related work? (Most seo copywriters either started off in print media, or dabble with it from time to time. Experience in other advertising mediums shows that they understand how to market to people, not just machines. )
  • Are their articles unique and compelling? Read a few of their seo-keyworded articles by printing them out on paper – does the copy flow smoothly? Is it exciting or informative? Do you notice the repetition of keywords enough that it kills the word flow? Oh, and while you’re at it, Google their articles and see how they rank in the search engines, as well.
  • Does your seo copywriter have a name? That’s right – a name. (Will Smith. Cathy Bates. Melissa Brewer.) A lot of seo copywriting service providers farm out their work to India and other tech-saturated countries. This is great for pricing – but the quality can vary and is dependent on the English skills of each individual writer. The articles on their website should have a byline and information about their authors – experience, a portfolio, an “About Us” section – everything your own customers would want to know about you.
  • Does your seo copywriter care about your marketing plan as a whole? Do they offer complementary services – both print and web, to allow your marketing collateral to intersect with your search engine efforts? Do they make referrals to trusted providers in the marketing industry?

A truly competent, creative seo copywriter is a diamond in the rough. When you find a person with a hybrid of marketing and tech skills, you have found a true partner in your online marketing efforts. Don’t sacrifice your business website to search engine feeders. A good seo writer can help your website – and your brand – rise to the top of the search engines as well as the forefront of your customer’s thoughts when they are in a shopping mood. SEO copywriters can also help you create online newsletters, e-books, articles, blogs, and any other copy where words are being used to sell products or services. The right combination of keywords and online promotion will increase sales, attract customers and grow your business exponentially – both on and offline.

Melissa Brewer is Creative Director of Capital Creative, Inc, a new media marketing company based in Washington DC. Capital Creative offers seo interactive marketing campaigns [http://www.capitalcreativeinc.com] for small business budgets – that garner big results. We also provide social media marketing and consulting services – to help you maximize your ROI and build your brand.

Article Source: http://EzineArticles.com/expert/Melissa_Brewer/12206